With millions of mobile apps in this highly-competitive app markets, making your app successful is one of the biggest problems facing business persons today. If you are planning to launch a mobile application, it’s crucial to understand the several methods for marketing your app. Several big brands with their amazing mobile apps are profiting in this holiday season from leading mobile app visibility in organic search results. If you are not paying attention to app store optimization (ASO), you are missing a significant part of mobile SEO picture.
When speaking about search optimization for mobile applications, the first & foremost thing that comes up in mind is App Store Optimization. In this post, you will find the most important mobile app marketing technique that continues to be overlooked by most business owners – app store optimization (ASO):
Primary App Store Ranking Factors: When it comes to mobile app marketing, the title plays a vital role. You can try using a popular keyword in your title (if possible). You can choose a name which is easy to remember but unique. Another key factor is the length of your title; you really need to keep it short. Remember, you only get 25 characters on a mobile phone screen. The other factors that may affect the marketing of your app are keywords. Just like with web SEO, having the perfect combination of the right keywords does not only help you boost ranking in the app store but also makes sure that your app is really being found by users.
App Description: Do not underestimate the description of your app which can make your app stand out from the crowd. Users might also read your app description to determine whether or not to download & install your application. That’s why writing your content with targeted keywords will create a baffling app description which is a useful approach for ASO.
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Picking the right category for your mobile app will affect your ranking for that particular location. You can choose the right category according to the level of competition and generated revenue. Don’t forget that your preferred category provides your users with a better understanding of what your app is about, and enables them to discover you in a related search.
Competitive research: You really need to analyze the performance of your competitors. The ideal way to figure out what you should (and shouldn’t) do is to keep an eye on what your opponents are up to and find out specific keywords you may be missing.
Social Media Marketing
Social media marketing one of the most effective ways to get the attention of most users. Facebook, Twitter, & Instagram are some of the most popular social media platforms available today. They provide an easy-to-use interface to interact with a wide range of audience from all over the globe. With proper marketing plans and strategies, you can create a strong enough presence for your app on social media.
You don’t need to be a marketing expert in order to understand the importance of App Store Optimization (ASO). By following these tips mentioned above, you will end up highly satisfied with the results you get for your upcoming mobile app!
Gaurav Mali works as a project coordinator at Baymediasoft – a Mobile App development company. Passionate about the technical writing; Gaurav Mali has been involved in the cutting edge landscape of web and mobile app development for three years.