So, finally you’ve decided to get into digital marketing world. Great! It makes perfect sense to get the most out of digital marketing for your small business or startup. As it is the most cost-effective and smart way to market your business globally. And it far better than traditional advertising methods such as press advertising that cost more.
According to a report, UK newspaper usually lose around £155 million in print advertising.
Therefore, it’s no wonder that more and more businesses are now focusing their efforts on digital marketing for marketing their products and services.
No matter the industry you are operating in or the type of audience market you cater to, you can jump straight into some amazing forms of digital marketing.
One of the most exciting features of digital marketing is that you can do it on your own and it doesn’t need a lot of money, in fact a penny.
All you need is some effective tools, guiding principles, an in-depth knowledge and of course a great product that offers immense value and you are all set to run a successful digital marketing campaign. Let’s check out some effective digital marketing techniques that can be used by first-time entrepreneurs.
Use LinkedIn Wisely
If you are an entrepreneur that you obviously know the importance of making connections with potential leads. And there is no better place to grow your professional network than LinkedIn. If you are not already on there, create an account and make your profile.
Start making connections within your industry who could become your potential customers.
Connect with them and introduce your business. In fact, LinkedIn is a great way to market yourself directly than any other traditional methods.
The key to successful digital marketing lies in growing your profile. And one of the best ways to do this is to become a guest blogger. You can start writing blogs within your niche. Select a few sites that you think are a good fit and get in touch with the website owner or look for a write for us section. Pitch them with a blog idea and demonstrate how you can add value.
At first, it’ll feel a little bit difficult, but the more you write, the more posts you’ll have published. The post features your name, image and bio and you’ll quickly start to build a digital persona and be recognized as an industry thought leader.
Create Interesting Videos
Another amazing yet simple trick is creating a video and publish it. All you need a smartphone and a YouTube, Facebook, and Instagram account. When it comes to social media marketing, the videos can be anything – the demonstration of your products, an engaging story of your company culture, the process how your business operates, behind-the-scenes glimpses of the your business, benefits your products offer customers, or anything that is interesting and informational.
You can embed your videos into blog posts, on your website’s home page or on your social media accounts. Believe it or not, videos are one of the stickiest mediums on the web that will easily get the attention of people and keep them on your website for long.
Create an eBook
You don’t need to be Shakespeare for writing an ebook, all you need the passion for your business and an in-depth knowledge of a topic. Brainstorm some ideas for an ebook and think how it can benefit your customers. You don’t need to create a never ending ebook, as sometimes even a three or four-page guide can get a number of downloads.
Add your ebook to your website and social media profiles and build a valuable list of subscribers. Give visitors access to your ebook in exchange of email addresses.
Strictly Follow a Regular Social Media Posting Schedule
If you really want to build your business credibility, then create a social media posting schedule and stick to it. At least post at least one update per day on your social media profiles. Post links of your blogs, material from industry thought leaders’ blogs, industry news and anything that is interesting and related to your business. You can use hashtags to increase the reach and customer engagement.
To Sum It All Up
Every trick mentioned above will work, only if you follow it with the determination to achieve your business goals. First-time entrepreneurs can take advantage of these effective digital marketing tricks and can take your business to new heights of success.