App Annie reported in 2015 that the mobile app business generated a large $41.1 billion in gross annual revenue which this figure can raise to $50.9 billion. Gross annual revenue is projected to exceed $189 billion by 2020, per Statistics. Though the figures may raise concerns between researchers, the general image is that the market is much more saturated. App Annie’s predictions corroborate reports from Forrester that solely 46% of the world’s population owned smartphones in the 2016. This goes to indicate that the much-discussed mobile revolution is simply beginning.
Rich and Poor Platforms
Two mobile app giants, automation and iOS, dominate the world smartphone market. A study by Gartner found that by Q3 of 2016, 87.8% of smartphones sold worldwide were automation. This figure is 3.1% over a year past. iOS’ market share is 11.5% — 2.5% but in 2015. Though this figure is negligible for its already large market share, this growth greatly bated the positions of alternative market players. Windows accounted for 0.4% of all smartphones sold, came third within the mobile platform race, with its share decreasing 2.5% over the year.
The Mobile App Spectrum
High-performance mobile CPUs, that includes powerful graphics, quality displays and quick web association, have turned smartphones into play devices. As per reports by App Annie, mobile games accounted for fewer than five hundredth of total mobile app revenue in 2011. It generated 85% of mobile app market revenue in 2015. This figure represents a complete of $34.8 billion worldwide.
There has been a visible increase within the time spent by users in numerous app classes. Non-gaming apps have overtaken games within the speedy rise of app usage. By late 2015, the mobile app market, per Flurry Analytics journal, recorded the subsequent new heights in app usage:
Customization apps, like launchers, icons, wallpapers, and lock-screen and alternative device-customization apps lidded the list, with a staggering 332% rise in session usage.
Mobile versions of newspapers and magazines came in second, with a large growth of 135%.
- Productivity tools and apps came in third within the usage list, with a 155% rise
- Lifestyle and searching solutions recorded an 81% growth and were hierarchic fourth
- Travel, sport, health and fitness utilities, together with messengers and social apps, gained from 53% to 54%
- Games clad to be the sole outlier, with a tenth decline in users’ time
The Bottom Line
As you’ll be able to see, the exponential growth within the mobile app market isn’t stopping anytime shortly. Despite progressively sturdy competition within the business, developers are applying new validation strategies and making additional attention-grabbing and helpful solutions for users. A minimum of 2 new validation models are shown to be terribly effective, gaining quality within the last few years.
Developers and publishers have gained ability in deploying these models particularly cases. For instance, the subscription model works just for some niches however that is the most profitable of all. To launch a cutting-edge app, avail mobile app development in Dubai.